Content creation and strategy
Quality content is a prerequisite in marketing. We can optimize and distribute your content across wherever your potential customers are most active and capture their interactions through email signups, free trials, and downloads, etc. These audiences will become newly acquired leads for your business.
Email marketing
Despite the rise of alternative channels, email marketing continues to be one of the most effective and popular methods of connecting with your leads. We will build you a highly targeted list of prospects, optimize your emails for the highest open and response rates, and design email automation workflows to turn your leads into customers.
Identify quality leads with lead scoring
Lead volume is crucial for driving growth, but lead quality is what makes the sale. We help clients identify and assign value to different touchpoints and attributes based on the likelihood of it resulting in a sale. Each lead is then evaluated and scored accordingly. Lead scoring helps companies with longer purchasing cycles prioritize quality leads that are ready to buy.
Lead nurturing
Once a lead shows initial interest, it is important to continually nurture them to ensure they move through the sales funnel and or make repeat purchases. We work with your marketing automation and CRM platforms to develop a strategy that builds lasting relationships with customers, identifies where leads dropped off, and optimizes future campaigns to increase ROI.
As the world’s largest social network, Facebook contains valuable demographic, interest, and behavioral data of its 2.8 billion active users. Using this data, we can customize ad formats and audiences to target potential customers at any stage of their purchasing journey.
Email marketing
Despite the rise of alternative channels, email marketing continues to be one of the most effective and popular methods of connecting with your leads. We will build you a highly targeted list of prospects, optimize your emails for the highest open and response rates, and design email automation workflows to turn your leads into customers.
Identify quality leads with lead scoring
Lead volume is crucial for driving growth, but lead quality is what makes the sale. We help clients identify and assign value to different touchpoints and attributes based on the likelihood of it resulting in a sale. Each lead is then evaluated and scored accordingly. Lead scoring helps companies with longer purchasing cycles prioritize quality leads that are ready to buy.
Lead nurturing
Once a lead shows initial interest, it is important to continually nurture them to ensure they move through the sales funnel and or make repeat purchases. We work with your marketing automation and CRM platforms to develop a strategy that builds lasting relationships with customers, identifies where leads dropped off, and optimizes future campaigns to increase ROI.