Identify and segment your target audience
You have a great product, but do you know who actually wants it? Our strategists help you understand who your customers are (demographic), what motivates them (interests), and what drives them to engage (behavior). We will map out their purchasing journey and identify various touchpoints and strategies to best engage them with your brand and products.
Learn your market and competitors
No business operates in a vacuum. Whether you are starting a business or considering expansion, market research helps you better understand your dynamic business environment. Leveraging market insights, we can create strategies that take advantage of trends, opportunities, and competitor weaknesses to uniquely position your business.
Establish goals and measurement strategy
Looking to increase brand awareness, drive sales, or reduce costs? The key is to establish clear quantifiable marketing goals. Based on your objectives, we will identify key performance indicators (clicks, conversions, ROAS, etc.) and design a measurement strategy to help you track, analyze, and optimize results for continuous improvement.
Develop a marketing plan
More marketing channels ≠ better marketing strategy. At Agora, we don’t use the latest social networks just because it’s hip. Based on a deep understanding of your product, audience, and KPIs, our team will customize a marketing plan to recommend the optimal channels, budgets, and schedules for you to reach your target audiences at the right touchpoints.
Identify and segment your target audience
You have a great product, but do you know who actually wants it? Our strategists help you understand who your customers are (demographic), what motivates them (interests), and what drives them to engage (behavior). We will map out their purchasing journey and identify various touchpoints and strategies to best engage them with your brand and products.
Learn your market and competitors
No business operates in a vacuum. Whether you are starting a business or considering expansion, market research helps you better understand your dynamic business environment. Leveraging market insights, we can create strategies that take advantage of trends, opportunities, and competitor weaknesses to uniquely position your business.
Establish goals and measurement strategy
Looking to increase brand awareness, drive sales, or reduce costs? The key is to establish clear quantifiable marketing goals. Based on your objectives, we will identify key performance indicators (clicks, conversions, ROAS, etc.) and design a measurement strategy to help you track, analyze, and optimize results for continuous improvement.
Develop a marketing plan
More marketing channels ≠ better marketing strategy. At Agora, we don’t use the latest social networks just because it’s hip. Based on a deep understanding of your product, audience, and KPIs, our team will customize a marketing plan to recommend the optimal channels, budgets, and schedules for you to reach your target audiences at the right touchpoints.