As businesses strive to grow and reach new markets, the need for effective marketing strategies is essential. However, for small-to-mid-sized companies, hiring an in-house marketing team is often a tremendous investment. As such, businesses are increasingly turning to marketing agencies for help in developing and implementing comprehensive growth strategies. Below are some reasons why you may want to consider hiring an external agency in place of or to supplement an in-house marketing team. 

1. Cost and time efficient

When it comes to hiring in-house digital marketers, costs can add up quickly. If your organization has an average-sized marketing team (1-3 people for a company <50 employees), the business likely invests more than $200,000 annually to maintain its marketing department.  In addition to salaries, you also need to factor in other expenses such as training and onboarding bonuses, marketing software, and more.

With marketing agencies, cost structures are much more flexible yet predictable – e.g. project-based engagement, performance-based compensation, 3-12 month retainers. With a pre-agreed upon monthly cost, you get access to  a team of experts equipped with the necessary software tools, ensuring that all of your marketing efforts are well integrated and working together to maximize performance. Partnering with an agency also eliminates the need for you to spend hours researching strategies and building out marketing processes from scratch, as marketing agencies often have lots of experience helping clients in various industries scale.

2. No marketing skills gap in the team

Marketing involves many knowledge areas – it is virtually impossible for any one individual to know everything about the field. Furthermore, with the ever-changing nature of the marketing landscape, one must regularly stay up to date with new trends, tools, and best practices within each area. As a result, even the most experienced marketers will have gaps in their knowledge.

Fortunately, when working with a marketing agency, you are not just working with one person, you are working with an entire team of experts who are well-versed in the latest trends and technologies in the industry. From search engine optimization to content marketing to social media and more, a marketing agency can offer the skills and expertise to create and implement comprehensive marketing strategies from start to finish.

3. Offer honest, unbiased, and fresh perspectives

While having an in-house marketing team can provide deep product knowledge, it can sometimes also result in getting overly fixated on internal terminology, and losing touch with prospective customer needs. A marketing agency can provide your businesses with fresh and unbiased perspectives that better mirror prospective customers who are learning about your product for the first time.

4. Scalability

The startup landscape is constantly changing and can be unpredictable. With full-time, in-house headcount, it can be difficult to adjust quickly and effectively to changes.

With an agency, you can expand your reach and get access to a wider range of talent and resources with ease. This allows you to test new ideas, take on more projects, all without having to increase headcount or existing employee workload. Similarly, this flexibility applies in the event that down-scaling is required in times of economic downturn, or simply when customer acquisition is temporarily less of a focus.

If you’re ready to take the next step in growing your business and are looking for an experienced marketing agency with a proven track record of success, the Agora Digital team is here to help. Get in touch with us today and let’s talk!